Look, we’ve all been there. You walk into the store for "just one thing" and walk out $80 poorer with a bag of snacks you didn't need. It’s frustrating. But if you're shopping the giant food weekly ad for this week, specifically the Jan 16 – Jan 22 cycle, there is a very specific way to play the game so you aren't the one losing money.
Honestly, most people just glance at the front page and grab whatever is in a big red circle. That’s exactly what they want you to do. But the real wins are buried in the digital coupons and the "spend $20, save $10" promos that actually move the needle on your monthly budget.
The Big Wins in the Giant Food Weekly Ad for This Week
This week’s circular is heavy on the "Stock Up" mentality. If you’ve got a freezer, now is the time to use it. They are running a pretty aggressive instant savings deal where if you spend $20 on select frozen items, you get $10 off instantly.
Think about that math. That is essentially a 50% discount before you even start looking at individual item prices.
I’ve seen people grabbing the store-brand frozen pizzas—usually around $4 each—and pairing them with frozen veggies at $2. If you grab three pizzas and four bags of veggies, you’re hitting that $20 mark and paying $10 out of pocket. That’s dinner for a few nights for the price of a single fast-food meal.
Don't Skip the Digital Coupons
I know, the app can be a pain. But for the week of Jan 16, 2026, the digital-only deals are where the margin is. For instance, Ben & Jerry’s is hitting 2 for $7, but only if you clip that digital coupon. If you just grab them off the shelf and scan your card without clipping, you’re paying full freight.
- Ice Cream: Ben & Jerry’s (Dairy/Non-Dairy) – 2 for $7 with digital coupon.
- Produce: Honeycrisp apples are usually a safe bet this time of year, look for the per-pound bulk pricing.
- Meat: Watch for the rotisserie chicken deals—sometimes you can snag one for 300 Choice Points, which is way better than paying the $6.99 or $7.99 sticker price.
Why the "Flexible Rewards" Program is Changing
Giant has been tweaking how their points work lately. You’ve probably noticed that things which used to cost 100 points now cost 200. It sucks, I know. But they’ve countered this by offering double points on private label goods.
If you buy the "Giant" brand bread, milk, or eggs, you’re racking up rewards twice as fast. In a world where grocery inflation is still a "thing," shifting to the house brand for staples is basically the only way to keep the bill under triple digits.
The Beverage Game
If you're looking at the adult beverage section of the giant food weekly ad for this week, there are some decent price points on 12-packs. Budweiser Zero and Coors Light are hovering around $13.99, while the craft stuff like Bell’s or Sierra Nevada is closer to $19.99.
Is it the cheapest in town? Maybe not compared to a warehouse club, but if you’re already there for the $10-off frozen deal, it saves you a second trip.
How to Actually "Stack" Your Savings
The pro move is the "Triple Threat." You find an item that is on sale in the weekly ad, find a digital manufacturer coupon in the app for that same item, and then ensure it qualifies for a "spend X, save Y" promotion.
- Open the Giant app before you leave your house.
- Sort coupons by "Value" to see the big $2 or $3 off items.
- Check your "Bonus Buy" rewards. These are personalized to what you actually buy. If you buy a lot of yogurt, Giant usually hides a "Spend $15 on yogurt, get 200 points" offer in your account.
Common Mistakes People Make with the Weekly Ad
People often see "10 for $10" and think they have to buy ten. You don't. Most of the time, they ring up at $1 each anyway. The only time you must hit a quantity is when the ad explicitly says "When you buy 2" or "Must buy 3."
Also, watch out for the "Gas Points" versus "Grocery Dollars" trap. If you don't drive much, 30 cents off a gallon of gas is worthless compared to $3 off your bill. You have to manually select your preference in the app settings, or it might default to the one you use less.
Moving Forward With Your Shopping Trip
To get the most out of your grocery run, start by auditing your pantry for those $20-spend-threshold items like frozen veggies or cleaning supplies. Clip your digital coupons for Ben & Jerry’s or household staples before you enter the store, as signal strength in the back of a Giant is notoriously bad. Finally, prioritize the "Giant" house brand for your basics this week to take advantage of the double Flexible Rewards points, which you can then flip into a "free" rotisserie chicken or a significant discount on your next haul.
